Rare is the well spun corporate promo story that has a grain of awesome truth to it.
The story in one sentence: “Since 1986, Honda has been packing it’s car containers full of soybean for the return trips to Japan.”
This really marries the need for a shipping company, in this case Honda itself, in making the “ballast” profitable.
Posted by petergun at April 18, 2005 11:11 AM