“Ten Billion Dollars!”
No, not anther ransom demand from Dr. Evil … but the current profit of Toyota. Market capitalization of the firm now exceeds the combined of General Motors, Ford and Daimler-Chrysler.
Building high-quality, dependable and yet sometimes “frumpy” cars is a way to make money. Or maybe the trick is to not be dependant on an American firms’ help. Maybe it’s by making friends, like patent and parts sharing with VW. Maybe its the Lexus marquee ability to out-Mercedes Mercedes.
Either way, it’s working.
Posted by petergun at May 14, 2004 10:15 AM